An Ever Evolving Lean Startup Reading and Reference List

Blogs:

• Startup Lessons Learned by Eric Ries http://www.startuplessonslearned.com/
• Customer Development Methodology by Steve Blank http://steveblank.com/
• Startup-Marketing.com by Sean Ellis http://startup-marketing.com/
• Hiten Shah/Neil Patel (website) http://blog.kissmetrics.com/
• Ash Maurya http://www.ashmaurya.com/

Books:

       On The Lean Startup Methodology and Customer Development:

• Running Lean by Ash Maurya http://www.runningleanhq.com/
• Upcoming Book by Eric Ries http://lean.st/
• Do More Faster by Brad Feld http://www.amazon.com/Do-More-Faster-TechStars-Accelerate/dp/0470929839
• Four Steps to the Epiphany by Steve Blank http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705
• The Entrepreneur's Guide to Customer Development by Brant Cooper & Patrick Vlaskovits http://www.custdev.com/
• Getting to Plan B by John Mullins and Randy Komisar http://www.amazon.ca/Getting-Plan-Breaking-Through-Business/dp/1422126692

       On Design:

• The Inmates are Running the Asylum by Alan Cooper http://www.cooper.com/#about:books
  
• The Art of Innovation by Tom Kelly http://theartofinnovation.com/
  
• Designing Interactions by Bill Moggridge http://www.designinginteractions.com/
  
• Artful Making by Robert Austin/Lee Devin http://www.amazon.com/Artful-Making-Managers-About-Artists/dp/0130086959
• The Design of Business by Roger Martin http://www.amazon.ca/Design-Business-Thinking-Competitive-Advantage/dp/1422177807
  
• Designing for the Social Web by Joshua Porter (book and website) http://www.amazon.com/Designing-Social-Web-Joshua-Porter/dp/0321534921
• Human Centered Design Toolkit by IDEO, available at http://www.ideo.com/work/human-centered-design-toolkit/

       Other Topics:

• Influence: The Psychology of Persuasion by Robert Cialdini http://www.amazon.ca/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
• Don't Make Me Think by Steve Krug http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107
• Business Model Generation by Alexander Osterwalder and Yves Pigneur http://www.amazon.ca/Business-Model-Generation-Visionaries-Challengers/dp/0470876417

Websites:

• http://thestartuptoolkit.com/

Video:

• Steve Blank-Why Accountants Don't Run Startups: http://www.justin.tv/startuplessonslearned/b/262670582
• Drew Huston (Dropbox) Customer Development Case Study: http://www.justin.tv/startuplessonslearned/b/262672510
• Hiten Shah-Kissmetrics Pivot Case Study: http://www.justin.tv/startuplessonslearned/b/262668427
• Eric Ries Seedcamp Masterclass:

Other:

• Lean Startup 101-a free online course: http://www.socrated.com/courses/226
• A Seminal presentation on Metrics: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
• Seminal Ash Maurya post on Lean Canvas: http://www.ashmaurya.com/2010/08/businessmodelcanvas/
• Lean Startup Intro Presentation: http://www.slideshare.net/mobile/sk2185/san-startup-machine-presentation-4779224
• Famous 5 Myths Article by Eric Ries: http://blogs.reuters.com/small-business/2010/04/27/top-5-myths-about-the-lean-startup/
• Sean Ellis Lean Startup Pyramid: http://startup-marketing.com/the-startup-pyramid/
• Avinash Kaushik-Intro to Web Analysis: http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html
• Good Venture Hacks article in 2 parts about Advisors: http://venturehacks.com/articles/advisors